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Guide to Inexpensive but Powerful
E-Mail Strategies for Small Business Owners
Discover all you need to know about e-mail marketing!
Read here "The Amazing Power of E-mail Marketing" - online...
or... click here to download it in PDF format...
or... click here to listen to audio
1. Introduction
It is NOT about spam
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- Let's clarify what spam is
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- Spam consequences
What's so amazing?
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- The world's most inexpensive printing press, assistant, and
post office
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- The rule of seven
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- You don't even need to own a web site
Did you know that a computer engineer Ray Tomlinson who works for
GTE sent the first e-mail in 1971? When asked what inspired his
invention Tomlinson answered, "Mostly because it seemed like a
neat idea."
And a neat idea it is --- isn't it?
Mention e-mail marketing to the average internet user and he or
she will think right away about spam, which is sending bulk
e-mail to thousands of people who don't even know you. This is
not what I have in mind.
By the way, this interesting expression SPAM came from the famous
Monty Python sketch. ("Well, we have Spam, tomato & Spam, egg &
Spam, egg, bacon & Spam...") It was a story about a guy ordering
food from the menu in a restaurant, and whatever he wanted was
made out of Spam. Spam became a synonymous term for excess of
unwanted stuff. So, SPAM stands also for unsolicited commercial
e-mail.
Spamming is considered at least as big a sin as ruining the rain
forest.
Please, carefully consider any mass mailing designed to promote
your business so that you are not accused of spamming. Spamming
will alienate people who could otherwise become your loyal
friends or buyers. It can bring you a lot of bad publicity and
even mess up your reputation.
People hate spam, and although many
have learned to filter and ignore it, many others will go to war
with every sender of unsolicited email that they receive. In
response they will send hate mail, or will "bomb" your e-mail box
with hundreds of those e-mail messages sent back to you, causing
your e-mail box to get full and temporarily out of order. They
might complain to your server administrator and even get your
account closed.TeloTech | SEO Web Design Portfolio
It is really that serious.
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